Saturday, October 5, 2013

Natural Products Trending From Expo East


 

Expo East 2013 natural food show was terrific! There were new products seeking distribution and existing products that were making heads turn. So when you walk down the aisle of your grocery store tomorrow, one that actually has innovative and natural products vs a traditional grocery who rarely has organic and/or gluten-free, there likely will continue to be even more trending ingredients on the shelf snagging your eye heading into next year...

FOOD TRENDS
  1. Ingredient Transparency: More than ever founders, marketers and their team are in tune with all of the raw ingredients, manufacturing protocol and food allergen information vs the past. Each chooses their own list of priority but it's good to see that they are more aware and open to share.
  2. Gluten-Free (GF): Albeit this phrase is almost everywhere and it's on many labels not everyone is getting GF certifications. Brands find it a real health issue, but as for consumer product labeling (A) brands believe it's still too expensive (B) claim the product already is "naturally gluten-free" despite it's possible contamination and don't need labeling (C) it's on their list of allergens to certify and/or self test
  3. Non GMO: It was the #1 buzz word this year and I was loving it! Look out for the documentary GMO OMG and go bring everyone you know to watch and support it. Very few vendors were from another planet not featuring this a selling point and/or knew nothing about this practice. 
  4. Chia: The miracle seed is found in everything from water, flavored drinks, milk, crackers, flours, chips, breads and tons more
  5. Raw: Everything and it's mother is raw including solo and combos of coconut water, tea, kombucha, maple syrup water, super veggies and energy bars
  6. Energy Bars: Look out for organic meat, jerkys, chia, raw fruits and veggies, veggie proteins and chocolates. Copy cat traditional brands are following yet look at how different the ingredients will be. 
  7. Kale: It's in and around everything. Perhaps the wise President Clinton's affinity for kale helped a bit ;) but it's better to have this on the market than a GMO corn chip that America still consumes. 
  8. Chips: I found the names of chips to be more creative yet also experienced they have less seasonings on the chip compared to the double sided coating that is out there! Even traditional brands have opened emerging divisions to offer a more natural chip product making them more competitive in this growing space.
  9. Popcorn: Smart, air popped, no oils or butter, flavored with truffle oil, half popped, non GMO, it was popping everywhere without the pooping!
  10. Water: Since we can't live without it, there continues to be innovation from different sources such as deep underground American resources, Korean, maple syrup trees, coconut, vitamin enriched this and that.


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