The idea of a ready to drink, grab and go organic, vegan, Kosher, gluten free and dairy free protein shake is too good to be true. No actually it's not... But this combination is hard to find. Secondly, some shakes just taste horrible and you have to convince yourself to drink them. C'mon they are not great even when you make them yourself, you kind of talk yourself into it usually. I don't mean yours are bad, but just that they're not amazeballs. Also shakes and smoothies often can be expensive, or the ultimate combination for your lifestyle is too tough to match. If you dig soy milks (nonGMO of course) then Svelte USDA organic shakes should be on your new short list of options.